Lana Del Rey dons a pale pink angora blend sweater as the new global face for "H&M's Fall/Winter 2012" collections.

"The mood is very L.A. noir," Donald Schneider, H&M’s creative director told WWD. "It’s inspired by our fall collection." 

It has to be noted that Lana, 26, performed a cover of "Blue Velvet" for a minifilm that will be released on on September 19.

We are looking forward to watch it. It should be awesome!

It has to be mentioned that Lana next performs in Adelaide, Australia at the "Spin Off Festival" on Saturday (July 21).

What do you think of Lana Del Rey as the new face of H&M?

Feel free to comment and share this blog post if you find it interesting!